AdWords Problems and Solutions by J.M.
1 12 2006Are you weary of Adwords problems? You might be on the brink of running an Adwords campaign and it will be the first time you put $ on the table and you’re not entirely sure what to expect.
Here are several common mistakes that new AdWords marketers may make if they are not prepared.
Read the Google’s AdWords Guidelines thoroughly. If you’re an affiliate it is important to know what Google defines a ‘bridge page’ and how it may get you in a lot of trouble. Google’s AdWords guidelines defines one as ‘Ads for webpages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company.’ This can definitely become a serious issue if you don’t abide by Google’s rules.
Focus on high converting terms not popular terms. For example, if you were selling an eBook about dog training. You may choose to invest in the search phrase ‘dog training’ and suffer poor conversion rates. The alternative would be to focus on high converting phrases such as ‘dog biting’ or ‘dog barking’. The second set of keywords will be used by people a lot more desperate for the product you are marketing.
I can’t stress enough the importance of being prepared before you begin an AdWords campaign. Many people have made big and others have lost big. Please prepare yourself the best you can. The Wealthy Affiliates, Kyle and Carson have put together the definitive guide: Beating AdWords. I definitely recommend taking a look at it, if you don’t you might find yourself losing one of the easiest games on the internet.
About the Author
J.M. is an x-software engineer and affiliate marketer who has made much of his success from Gooogle’s AdWords.





