3 Success Factors For Affiliate Internet Programs by Juhani Tontti

2 12 2006

Only simple things will work. In internet marketing generally, the product is always #1 as to the success factors. In Affiliate Internet Programs marketing relevant product information, good SEO capabilities and high quality product images are in key roles.

1. Relevant and useful product information. When you surf in the Net, there are very few Affiliates Internet Programs web sites, where the product information is clear and easily understandable. This is funny, because the major task of the site is to be attractive and the major promise to the visitor should be clear right away. All the information including design should be useful, not hype with overpromises, which then appear to be underdeliveries.

By the way the product includes the whole package, i.e. all services like support, training, links, articles etc. When we remember that decisions are made by feelings, the image of the site is extremely important. Not for a search engines but for a visitor.

One of the tasks of Affiliate Internet Programs is to pre sell the core idea of the offer. The best way to pre sell is to make an emotional impact with the look of the site. This is the good way and a visitor actually do not know why he is so fascinated with the site.

The Affiliates Internet Programs site must be easy to navigate, which is an important part of the quality.

2. Good SEO capabilities. SEO, search engine optimization, means that the site with content and the backlinks can get the pole position at major search engines search results. This is a key feature, because it means free, targeted and constant traffic to the site.

The SEO of Affiliates Internet Programs is a planning process, not an accident. Here the keywords act major roles. You either succeed or fail by choosing the keywords. So keyword research is a task to which you have to invest know how and time.

A lot of web site content must be planned according the chosen keywords. By keywords a marketer can reach the market. And the more good keywords the site uses, the more markets and people it can reach and the more business this will bring.

In Affiliates Internet Programs keyword picking the demand / supply ratio is the most important figure. If your site is new and operating in a small niche, pick keywords with Overture searches of around 1.000 per month to keep the competion moderate. The ideal situation would be that the supply figure, i.e. Google search results with that keyword, is under 1.000.

Normally this means that you have to use special keywords like, typos, misspellings or quotes, because the supply rarely is high. Very few Affiliates Internet Programs owners write on purpose their copy with typing errors.

3. High quality product images. The look of your Affiliates Internet Programs is important and the image of the quality depends a lot about the graphics used. When we remember that most of the decisions are made by feelings, we can understand the meaning of the product images.

High quality product images are one of the best ways to pre sell the core idea by making a visitor really want the product



AdWords Problems and Solutions by J.M.

1 12 2006

Are you weary of Adwords problems? You might be on the brink of running an Adwords campaign and it will be the first time you put $ on the table and you’re not entirely sure what to expect.

Here are several common mistakes that new AdWords marketers may make if they are not prepared.

Read the Google’s AdWords Guidelines thoroughly. If you’re an affiliate it is important to know what Google defines a ‘bridge page’ and how it may get you in a lot of trouble. Google’s AdWords guidelines defines one as ‘Ads for webpages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company.’ This can definitely become a serious issue if you don’t abide by Google’s rules.

Focus on high converting terms not popular terms. For example, if you were selling an eBook about dog training. You may choose to invest in the search phrase ‘dog training’ and suffer poor conversion rates. The alternative would be to focus on high converting phrases such as ‘dog biting’ or ‘dog barking’. The second set of keywords will be used by people a lot more desperate for the product you are marketing.

I can’t stress enough the importance of being prepared before you begin an AdWords campaign. Many people have made big and others have lost big. Please prepare yourself the best you can. The Wealthy Affiliates, Kyle and Carson have put together the definitive guide: Beating AdWords. I definitely recommend taking a look at it, if you don’t you might find yourself losing one of the easiest games on the internet.
About the Author

J.M. is an x-software engineer and affiliate marketer who has made much of his success from Gooogle’s AdWords.